Americans who use FinTok watched financial videos for an average of 416 hours in 2025. The study of 2,000 users found people spend eight hours weekly on the platform’s financial content. Millennials led usage at 10 hours per week, totaling 520 hours annually. Nearly 59% tried money-saving trends like low budget living, which 30% adopted. Users saved an average of $406 from these trends, with millennials saving $432 and Gen X saving $428. Three-quarters of respondents trust financial advice from TikTok. Popular 2025 trends included side hustle sprints at 20% and “No Spend September” at 15%. (Story URL)
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